W.L. Gore & Associates (Gore)—best known for their GORE-TEX® apparel—is a global leader in fluoropolymers. Gore products are used in everything from athletic clothing, to surgical implants, and even cables on the Mars Curiosity Rover. Their extensive product taxonomy spans over 15 disparate industries.
The breadth of content along with Gore’s global company structure required the new design system and CMS be as malleable as their ePTFE polymers. Happy Cog worked with Gore to create a flexible, responsive website, unify Gore’s online properties, and humanize their product information.
A diverse group of products and industries surfaced the challenge of visual continuity. The Happy Cog team created a design system coupled with comprehensive documentation, giving Gore’s large team of content caretakers all the tools they’d need to create and maintain visual parity across dissimilar products and industries.