Club Nintendo is Nintendo’s official loyalty program. Happy Cog worked with Nintendo of America to redesign their existing Club Nintendo online experience to better serve their customers. The focus on the redesign was to assist customers in registering products, redeeming “coins” for rewards, completing surveys, and extending product warranties.
At the beginning of our engagement, members of Club Nintendo made up only a fraction of Nintendo’s customer base. The main challenge for the project was to create a platform that encourages Nintendo’s diverse customer base (spanning a wide range of ages and gamer types) to engage with Nintendo’s rewards program. A goal set to measure this was increasing membership by 10+% while encouraging members to stay engaged by logging back in.