Just our type

Monotype

Just our type Monotype

2012

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Fonts-main-home

Home page design

Monotype

When Monotype Imaging decided to build the redesign of Fonts.com squarely upon web fonts and an improved online customer experience, they selected Happy Cog as both a partner that fit its design project needs, as well as a member of its core customer audience. Fueled by insights surfaced in user research, Happy Cog designed a variety of charming font selection processes throughout the site, while reimagining a stripped down shopping cart built around a tabular system.

Foundational within Happy Cog’s extensible design system is a striking hero image designed by a rotating group of typography-loving designers recruited from the greater design community.

While the typeface treatment inspires users, it also provides Fonts.com with a meaningful marketing opportunity to welcome the design community into the site experience itself, establishing the Fonts.com experience within their user audience.

Industry

Awards

  • Webby Awards, Honoree, Professional Services, 2013

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Each typeface has its own font family page that describes its history, similar typefaces, best uses, and more.

There are few ways to browse type on fonts.com. Visitors can browse by something they have in mind, like a particular foundry.

Visitors can also browse type by more specific criteria in the site search. From here, search facets become much more specific.

For a robust e-commerce experience, each customer has an account page that details which typefaces they've purchased, support requests, and their wish lists.

More work
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