McGraw-Hill knows the benefit of staying ahead of the learning curve. A cornerstone of their strategy is the “Connect” product, a digital teaching and learning environment that saves students and instructors time while improving performance. Happy Cog worked with McGraw-Hill’s Connect product team and product subscribers to define a fresh-faced, responsive, user-centered experience that clearly answers the question, “What is Connect?”
The site’s navigation and structure confused users, and content did not speak effectively to primary audiences. Over-use of video, intended as an interactive element, actually reduced the effectiveness of the messaging. Video “hid” content and users couldn’t find the answers they needed.
Our redesign reflects a “show-don’t-tell” user experience. Relying on info-graphics and interactive elements, visuals reinforce the strengths of the product and provide users with key insights, further enhanced with customer testimonials.