El Nuevo Día
El Nuevo Día, founded in 1909 and largely known for its political reporting, is the most widely read newspaper in Puerto Rico. In 1997, El Nuevo Día launched its first website, then known as “El Nuevo Día Interactivo.” It was the very first mainstream website in Puerto Rico to launch.
Happy Cog partnered with El Nuevo Día for a comprehensive redesign, primarily to more closely align with a recent print redesign, and make it easier for their readers to access and explore the wealth of content the site published. Their existing site had separate mobile and desktop versions, which resulted in a lag in delivering breaking news to mobile users.
Happy Cog approached these challenges from a few different angles. First, we assessed the taxonomy of their existing site and streamlined classifications and categorizations. This resulted in a dramatic reduction in clickable options for readers, resulting in more focused, intuitive navigation.