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Einstein Healthcare | Happy Cog - Web Strategy, Design & Development

Patients first

Albert Einstein Healthcare Network

Patients first Albert Einstein Healthcare Network

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Einstein-main

Einstein home page design

Albert Einstein Healthcare Network

Like many large institutional sites, einstein.edu had evolved wildly over the years, resulting in an experience that was difficult to use with content structures based on the health system’s internal organization, rather than in a way users would understand. Happy Cog collaborated with a range of Einstein stakeholders to build consensus around prioritizing patients’ and caregivers’ needs in the redesign. As a result, pathways to critical content, such as finding a doctor, scheduling an appointment, and locating visitor information were made more prominent. A persistent Patients & Visitors link was provided as a one-stop-shop for anyone wishing to visit a loved one at one of Einstein’s centers.

Forms like “Find a Doctor” were made simpler and now require only essential information. Finally, Happy Cog partnered with Einstein’s CMS implementation partner to create template deliveries that met its needs while maintaining Web Standards and deep accessibility.

The highest praise this project received was the internal view within Einstein that with “Happy Cog’s help… we have been able to start some real changes… it’s made a major difference and trickles down to other things, but it started with a progressive approach to the web.”

Home page imagery stays fresh by featuring new patient success stories.

Visitors can see if Einstein is right for them by browsing their services or locations.

Finding a doctor is simple in this omnipresent "Find a Doctor" navigation dropdown.

Redesign accounted for small screens, most notably, an easy-to-use navigation with emergency options.

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