A detail-obsessed go-getter with a hopeless barbecue obsession
Greg Hoy
Principal
Greg has been involved in digital design for over 20 years. He’s been managing teams since 1997, and started Happy Cog in Philadelphia in 2006. He writes and speaks about collaboration, work ethic, and the client service industry.
In 2012, Greg co-founded Bureau of Digital, an organization devoted to fostering collaboration between digital studios and agencies. The Bureau has hundreds of participating organizations with thousands of active professionals.
Greg’s depth of experience and eye for detail is a cornerstone of Happy Cog’s success. When he’s not working, he’s with his wife, two kids, and three Big Green Eggs.
Greg's Articles

2 months ago
Ditching Precious
A philosophy our company has subscribed to over the years is to sweat every detail.…

5 months ago
R.I.P. Office
I turn 47 this week. I think? Sorry. I stopped counting when I hit 21.…

7 months ago
Build Your Annex
If you work in a small organization, chances are your org chart was (or still…

5 months ago
Crafting a Business Ecosystem
Sure, do it for money. But just as importantly, do it for fun. We’re currently…

2 months ago
Doing It Our Way
Ever since Jeffrey Zeldman founded Happy Cog in 1999, educating our industry has been a…

8 months ago
Hey Hoy!
Before I published a few posts and contributed to a podcast or two offering lo-fi…

0 months ago
Good work isn’t enough.
When I was a young designer, I always asked other people how they got noticed…

8 months ago
Always
For this week’s installment of Cognition, I thought I’d share some random thoughts as the…